Institute for Market Research

Based in Wiesbaden | International

For our customers, we uncover what's behind the scenes. We explore consumer behavior and unveil their needs. As we translate this deep understanding of consumers into product requirements, we help our customers develop better products and be more successful in competitive environments.

We apply megatrends as digitization, sustainability and demographic change to help our customers develop new services and products. 

Increasing environmental and health awareness, continuing urbanization and an aging society call for new, innovative solutions. Whether in the vehicle, in a healthcare product, on the go, or in our homes. 

Our Core Markets